Singapore, Kuala Lumpur, August 1, 2023 – One of Southeast Asia’s leading fintech platform, Fave has entered into a collaboration with Involve Asia, a global leading affiliate marketing platform. This collaboration is powered by FindShare, a white-labeled cashback and rewards program platform provider in the Philippines. The partnership will unlock a wider network of merchants for Fave users in Singapore and Malaysia. Consumers will be able to reap additional savings on their transactions with Fave.
The collaboration will see the addition of popular brands such as Adidas, Agoda, Decathlon, AirAsia, Lazada, and Klook, in categories like retail, travel, and e-commerce. Customers can earn cashback with each purchase through Fave’s affiliate merchant programme. Shoppers will be entitled to utilise accumulated cashback across FavePay, Fave Deals, and Fave eCards merchants.
On this partnership, Chen Chow Yeoh, Co-founder of Fave said, “Young consumers are driving Southeast Asia’s digital economy today and gratification in the form of rewards against purchase appeals to all age groups. Involve Asia’s expertise in affiliate marketing and its vast network of publishers and influencers will help empower customers to save with loyalty programmes. We want our customers to reap in the benefits of greater savings through their use of the Fave app.”
Southeast Asia’s consumers have significantly grown to incorporate rewards, commissions, and deals into their everyday lifestyle. Over the past years, individuals have embraced reward-based payment transactions in a big way. According to the S&P Global Market Intelligence estimates aggregate cashless retail payments are projected to grow at a CAGR of 14% to reach $3.02 trillion in 2025 in Southeast Asia.
JC Lam, Vice President of Partnerships at Involve Asia said, “As industries are picking up their pace after the impact of the pandemic, we project a bigger consumer demand for retail and travel brands. Our collaboration with Fave is rooted in a shared commitment to delivering unparalleled customer experiences, as we enter the next wave of digital innovation. By leveraging Fave’s customer engagement solutions and Involve Asia’s performance-driven marketing strategies, we can help these brands create personalised and compelling experiences that resonate with their target audiences.”
Fave is one of the leading player in the region’s direct-to-consumer space. Its innovative product offerings include deals, discounts, and cashback services that empower customers to save through QR payments and loyalty programs on both the Fave app and other major banks and digital wallets including DBS PayLah!, UOB TMRW, Singtel Dash, Google Pay, and Touch ’n Go Digital. Fave currently operates in: Singapore, Malaysia, and India.
Fave is one of Southeast Asia’s leading fintech platforms, providing a smart payment app for the next generation of consumers to pay and save. Fave also empowers offline businesses to grow and digitally connect with their customers in a whole new way. Fave is on a mission to maximise joy and value in every shopping experience and accelerate the offline world’s transition to the digital economy.
Fave currently operates in over 35 cities across Malaysia, Singapore, and India. Fave is part of the Pine Labs Group, a leading fintech organisation.
For more information, please visit https://discover.myfave.com/about
For Media Enquiries:
PRecious Communications for Fave
About Involve Asia
Involve Asia Technologies Sdn Bhd is a business headquartered in Kuala Lumpur, Malaysia.
Involve provides a platform for advertisers to measure, manage and scale their marketing partnerships by automating workflows and providing attribution to marketing campaigns. Using its proprietary cookie-less tracking technology, for highly accurate, future-proofed digital marketing.
Founded in 2014, Involve is backed by major venture capital firms such as Bintang Capital Partners, 500 Global, OSK Technology Ventures, and Cradle Seed Ventures and has an established presence with teams across Southeast Asia including Malaysia, Indonesia, Philippines, Singapore, Thailand, and Vietnam.
For Media Enquiries:
FindShare is a business entity inside Ideawell Corporation headquartered in Makati, Philippines.
FindShare provides a white-labeled solution for rewards and loyalty based in the Philippines. It
makes use of big data analytics to understand and optimize the consumer journey and
encourage more usage and loyalty towards customers. FindShare aims to help bridge the gap
between consumers and their favorite brands through the use of rewards and cashback.
FindShare is currently partnered with top banks and e-wallets, as well as media partners,
airlines, and logistics in the Philippines.